According to one study, you only have 50 milliseconds to make a good impression on your customer. Because of that, you need to ensure that the photos on your eCommerce site are edited perfectly.
But how do you edit photos for your eCommerce business? What should you focus on?
Keep reading to learn how to edit some of the most beautiful photos for your business.
Remove the Background
The first thing you’ll want to do is remove the background to focus your viewer’s attention on the products. This is an important step for editing eCommerce photos.
Using a white background when shooting will make it easier to remove the background with photo editing software. When you remove the background, it’ll place more focus on the product, and you can put in a better background.
You can also do things like remove thread or hairs from the background. When you do this, it’ll also reduce your file size, which will make your web page load faster, which should improve your SEO.
Focus on Color Correction
Sometimes the color of your product will cause changes in the background because of how the light reflected on the item. For example, a red shoe will reflect red light into your backdrop, making it look a little bit pink.
You can use color correction to ensure that these products still look how they actually do in real life. There are many color correction tools in photo editing software, like Photoshop and Adobe Lightroom.
However, depending on the software you use, you might need to use automatic color correction and make manual adjustments with your sliders.
Crop and Straighten
You might need to crop your photos depending on what site parameters you’re working with. Sometimes cropping can also put more of a focus on your product.
It can also help provide consistency with shape and size on all of your product pages. However, if you want to let customers see more details, the item should be placed in the middle of the frame.
Drop Shadows
When you’re outsourcing your editing to other people, make sure that they also add a shadow to the item. If it’s underneath the product, this can add a realness that the customers are more likely to notice.
When they can picture your product as something real, they’re more likely to add it to their cart. You may want to experiment with including a shadow in your image or not to see which products end up selling better.
Discover More About How to Edit Photos for Your eCommerce Site
These are only a few things to know about how to edit photos for your eCommerce site, but there are many other factors to consider.
We know that running an eCommerce business can be stressful and overwhelming at times, but we’re here to help you out!
Check out our website to find all kinds of articles that will help your business be successful.
