Whether you’re a small business owner or you’re working to build the social media presence of a larger organization, utilizing social media can be a smart way to get to know your target market, get the word out about what you have to offer, and boost your marketing efforts. Here, Evan Tynan explains the types of businesses that are best suited to social media marketing.
Start-Up Businesses
If your business is brand new, using social media to get the word out about your services can be the perfect way to make the most of a small advertising budget. You’ll have options when you decide to market your start-up on social media. If you’d like to work to create far-reaching content for your target market, you may be able to get away without paying for exposure. If you’d prefer, you can take advantage of social media advertising options that hit your target market while staying within your budget. Before beginning a paid social marketing campaign, be sure to do some research to find out which social media sites are most popular with your target market.
Mobile Businesses
If you run a food truck business or other business that changes locations frequently, social media is key for letting your customers know where they can find you each day. In addition to posting regularly on social media, it’s key to have signage on your vehicle to let customers know how they can follow you on social media channels. In addition to letting your customers know where they can find you, you can also let customers know about new menu options and specials. When you’re working on an event, be sure to take photos of your customers enjoying their food or your services (with their permission, of course), then ask if you can tag them on your social media pages, recommends Evan Tynan. This will show their family and friends what you’re offering–all without spending a cent out of your advertising budget.
Businesses With Changing Schedules
If your business has a busy season (for example, if you’re a holiday or other seasonal business), it’s key that you use social media to let your target market know when you’re up and running. You may want to work with other seasonal businesses to promote one another on social media, allowing you to reach multiple audiences to let them know about the different yet complementary services that you offer, according to Evan Tynan.
Online Businesses
If your business primarily operates online, it’s key that you use social media to make it easy for your customers to get to your shop through social media. Using links in your bio, tagging customers when you have something new to offer, and communicating with your audience through your social media channels can all help you to mimic what a customer would feel when they walk into a brick-and-mortar store.
