Can you believe that the number of business and consumer emails sent each day could reach over 347 billion by the end of 2023?
With so many emails swirling around online, it’s easy to understand why the average person ignores most of them. If you’re running a business, then formulating the smartest marketing plans is crucial for standing out in a sea of emails.
Are you in need of some email marketing ideas? Read on for seven strategies you should try to elevate your business.
1. Create and Build Your Email Marketing List
When it comes to digital marketing, it’s best to make your work as easy as possible with automation. Creating an email distribution group will allow you to write one email and send it out to everyone at the same time. If your list is small, then you can grow it by doing things like starting a referral program.
2. Send an Eye-Catching Deal
Coupons and other types of deals have always been one of the most effective marketing strategies because they’re hard to ignore. If anyone has been on the fence about buying your products or services, a nice deal in their inbox should be the only push they need to complete their purchase.
3. Personalize Each Email
One of the smartest marketing ideas is to personalize all of your emails. Doing this shows that you see each customer as a person instead of a faceless crowd that you don’t care about. When an email is directly addressed to someone, then they’re more likely to open it.
4. Write an Enticing Subject Line
Lots of people will only read the subject line of an email before they decide to open or delete it. This means that you can never rush this step of the process. Come up with catchy subject lines that will make people excited to open your emails.
5. Consider Adding Videos to Your Emails
Another way you can increase email engagement is by adding interesting videos. Creating videos allows you to develop your brand more, which helps people connect to your business and what it represents.
6. Don’t Let Full Carts Get Away
It’s wild to imagine how many billions of dollars are lost each year due to items getting left behind in people’s carts. One trick that businesses use to counteract this is to send out reminder emails in case people forgot. If they left the item behind due to financial hesitancies, then you can sweeten the deal by offering a 10% discount.
7. Send Out a Monthly Newsletter
Creating a blog is helpful for boosting your online presence. You can ensure that more people read your content by curating a monthly newsletter. Don’t send these newsletters out more often or else you run the risk of annoying your customers.
Your Business Will Thrive With These Email Marketing Ideas
Coming up with email marketing ideas on your own can be exhausting. Now that you’ve read this guide, you can get ready to start your greatest email marketing campaign yet.
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