About 97% of Fortune 500 companies rely on social media to meet their audiences. With a strong Instagram marketing strategy, you can attract new customers to your brand, too. Unfortunately, many businesses struggle to learn how to get more Instagram likes.
Not sure how to boost Instagram engagement on your company account? Here are a few easy strategies that can help.
With these tips, you can set your business up for serious success. Start marketing with these Instagram tips today!
Create Contests
Hosting contests is a fun way to get more people involved on your Instagram account.
First, think about the prizes your customers would want to win. Otherwise, they might not feel the need to participate. You might offer a coupon code, a free product, or an exclusive product.
Exclusivity could encourage more people to get involved. They’ll want what no one else can get!
Make sure to outline the rules for your contest in the caption. Then, tell consumers to apply, they need to:
- Follow your Instagram account
- Like the post
- Share the post in their Stories
- Tag a friend or two
Encouraging consumers to tag friends as a form of applying to the contest can expand your reach. Each time they tag a friend, you’re generating brand awareness. Generating brand awareness can attract new consumers to your account.
Make sure to post about the contest multiple times. Add a countdown timer to your Stories to leverage the fear of missing out (FOMO) as well. Consumers will want to take immediate action before they lose their chance to win a prize.
Build Anticipation
Contests are only one way you can start building anticipation. Building anticipation can help you grab and keep the consumer’s attention. Then, they’ll continue returning to your account, allowing you to generate more likes.
First, take a moment to research your target audience. Who are your customers? What problems are they experiencing that you can help them solve?
Understanding your customers can help you create more effective Instagram posts. You’ll have an easier time generating Instagram engagement if you post content they care about.
Do you have a new product launching soon? Don’t announce it out of the blue. Instead, let the anticipation build over a week.
Show a teaser photo or video that gives consumers only a glimpse of the product. Then, throughout the week, give them little clues.
Ask your consumers what they think the product is within each post.
Otherwise, post a countdown sticker in your Instagram Stories as they wait for the release date.
Building anticipation can help you spark excitement in your customers, which could help you get likes on Instagram.
Share UGC
Consumers want to know they can trust your brand. As a result, many people read reviews to determine a business’ quality.
In fact, consumers read an average of 10 online reviews before they feel they can trust a business.
Posting reviews on Instagram is only one way you can generate brand trust, though. Consider sharing user-generated content (UGC), too.
Create a branded hashtag for your business. Then, ask your customers to share photos or videos as they use your products. Make sure they use the hashtag so you can find their posts.
Then, share their posts on your own account.
On-the-fence consumers might decide they can trust your brand after seeing people like them using your products. They could feel encouraged to like your posts as a result. Meanwhile, UGC can help you look authentic and transparent.
Connect With Customers
You won’t learn how to get more Instagram likes if you’re not posting content your customers care about. Make sure to gather audience research. Once you determine the pain points your customers are experiencing, update your Instagram marketing strategy.
Show consumers you understand their wants, needs, and concerns.
As people begin commenting on your posts, make sure to comment back with helpful advice.
Connecting with customers might help you become a go-to resource. They’ll keep liking posts and engaging with your account if they feel connected to your brand.
Use PPC Ads
You can also use pay-per-click (PPC) ads to expand your reach, which could help you boost your Instagram engagement.
You can use Facebook Ads to begin creating campaigns. You can specify your targeting at the campaign level to ensure you reach ideal customers.
Make sure to use high-quality, branded images as you create your ads. Eye-catching images will help you attract more attention and Instagram engagement.
Partner With Influencers
If you’re still struggling to get likes on Instagram, consider partnering with a micro-influencer. Influencers already have a strong following on social media. They can recommend your product or brand to their audience, helping you reach new consumers.
Consumers might fall in love with your brand based on that recommendation. They can start liking and commenting on your posts, too.
You can also check out Stormlikes to generate likes from real and active people online.
Check Your Hashtags
If you’re not generating Instagram likes, make sure people are finding your content. Look at the hashtags you use within each post.
First, make sure you’re not using generic hashtags. Your posts could get lost in a sea of content. Instead, use hashtags that are relevant to your niche.
Make sure the hashtag is relevant to the content within the post, too.
Don’t forget to add a branded hashtag to your content as well.
Check out which hashtags your competitors are using in their most popular posts. You might recognize a few you’ve neglected.
Consider Your Schedule
Make sure you’re posting on Instagram when your audience is active most. Take a look at your analytics. When do you generate the most likes?
Adjust when you post to make sure you appear in front of potential customers. Otherwise, they might not see your posts if you’re sharing content at the wrong time.
How to Get More Instagram Likes: Update Your Strategy Today
Don’t miss a chance to reach your target audience on Instagram. Instead, learn how to get more Instagram likes using these tips. Make sure to review your analytics to determine which tactics are working.
Then, make adjustments to your strategy to continue reaching new customers.
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